Here’s a fact that will motivate you: while 88% of all B2B marketers agree that content marketing is a crucial part of their overall strategy, only 32% of those polled say they have a concrete plan in place.
The takeaway? An effective SEO plan is one that’s well-developed, constantly evolving in step with trends, and in line with changes in analytics.
Here, we’re giving you the top 8 organic SEO tips that are guaranteed to add a little extra life into your content and digital marketing plan.
1. Never Underestimate Titles
First place on our list of organic SEO tips? Your article title is the first thing that visitors to a page see, and it needs to properly lure them in. Remember, many visitors see the title before they actually click on the link that takes them to your web page.
Be honest: if you came across the titles of your last 5 blog posts, would they really make you drop what you were doing and click?
A good title is succinct, branded, and a mini-summary of exactly what your post will discuss.
It should also contain keywords since titles are also crawled by Google and other search engines. Including keywords in your titles helps bump you up in the rankings.
2. Never Forget: Content Really Is King
If your content sounds just like what’s on your competitor’s webpage, chances are your readers are going to bounce from your site right away – and never come back.
Creating quality, unique content is one of the best organic SEO tips out there. It doesn’t just help to establish you as an authority in your industry in the eyes of your reader.
It also impacts how much time your readers spend on your page, AKA your “dwell time” which – you guessed it – affects where you fall in the search engine rankings.
If writing isn’t your strong point, there are plenty of professional services that can connect you with the best writers in the business.
3. Never Underestimate The Power of Internal Linking
Internal linking is a huge part of your overall SEO strategy because it can help you to get more clicks to your website.
Make sure that your internal links are truly relevant to the content you’re currently writing about. The goal is to keep your visitors on your site for as long as possible.
Ask yourself: Will the topic I’m linking to be relevant to the interests of the person currently reading this article?
4. Make Sure Your Website Is Easy To Navigate
This is especially true when it comes to how your site looks on a mobile device.
If your website isn’t as functional when accessed on a smartphone as it is on a desktop, visitors can very easily find one that is.
Make sure you have seriously fast loading times, that are your links are in good working order, and that your menu pages are very clearly labeled and marked.
This may require you to switch up the layout of your site, or even to create an entirely new mobile site.
If you think things can be even more optimized through the creation of an app for your business, go for it.
Anything you can do to make your website easy to access and to wade through with the click of a button should be explored. Because you know your competitors are already doing it.
5. Keep It Local
Using tools like Bing Places and Google My Business is something we often see missing from many lists of organic SEO tips.
Not only is it totally free to optimize your business in a local web search, it can also be insanely effective in getting people in your nearby brick and mortar stores that same day.
Think about it: you’re on the road, realize you need something and do a quick Google search at a red light. If your business pops up on the first page, all the person has to do is set their GPS to your shop’s location.
That is, of course, if Google hasn’t already done it for them!
6. Don’t Forget About Your Older Posts
As convenient as it would be for everyone if Google’s algorithm always stayed the same, we all know that’s not happening.
Plus, digital marketing trends are always on the move.
That’s why, even when it comes to your older blog posts, you need to periodically go back and make sure they’re probably optimized to be crawled by today’s standards.
To do this, include more up-to-date keywords in your titles and descriptions, check for broken links, and include links to your more recent posts.
7. Make Sure Your Images Complement your Content
Here’s a crazy statistic: posts that include images embedded in their content have an engagement rate that’s 650 times higher than those without images.
Not only is including images one of the most effective organic SEO tips, it’s also a great way to make sure your content is more readable and digestible to your website visitors.
Don’t forget to include keywords in your image captions, and even in the file names themselves. You guessed it: this will also help to boost your page in the rankings.
8. Promote Your Content On your Social Media Accounts
You’ve done all this work and taken our organic SEO tips into account when writing your blog posts. Don’t let it all go to waste or stay unread. If you’re not sharing your content across all your social media platforms, you’re seriously missing out on tons of extra eyes and potential customers.
Also, keep in mind that doing this will generate you tons more clicks and conversions, which can make you soar in the rankings.
Put These Organic SEO Tips Into Action Today!
We know you’re anxious to get to work on implementing these awesome organic SEO tips into your website and brand as a whole.
If you need help getting started, clarifying your plan, or just want the opinion of professional, experienced SEO experts, feel free to reach out to us.