Search Engine optimization works the same in Seattle as it does anywhere else. But as a business owner you’re probably pretty busy handling the other facets of your business so you might be currently find your self out in the dark when it comes to search engine optimization.
There’s information literally plastered all over the Internet on the topic but I have to warn you that most of it is pure malarkey. So it pays to be extremely discerning about who you get your information from.
One of the sources I trust are the folks at SearchEngineWatch.com. There information is usually spot on and in total alignment with everything I know to be true about SEO from the practical experience I learned from working on my clients campaigns every month.
The post below was posted on their site last December by Adam Stetzer. In the post Adam shares several small business SEO tips. It’s info you can trust so make sure to implement everything in it that you are not already doing.
7 Small Business SEO Tips
Every year SEO gets more complicated as Google rolls out updates and changes the rules. This is especially frustrating for small business owners who don’t have the time or resources to stay current in, what they believe to be, an esoteric and confusing industry.
Here are seven small business SEO tips to help earn more business through traditional organic search rankings.
1. Onsite SEO is Necessary But Not Sufficient
Yes, optimizing title tags, site structure (keep it flat) and load-speed are important. Many experiments have shown these elements are in the Google algorithm.
Don’t obsess. Hire someone to run an assessment and tune up the site; then move-on. Far too many small businesses get stuck at the starting line.
2. Website Content & Experience Are Critical
We have all read that “content is king,” but what does that really mean?
Your website must have engaging content for the end-user. The importance of this can’t be overstated. It will impact time-on-site, conversion and SEO (engaging content is more likely to be shared and linked to).
It is also critical because it orients the small business webmaster towards offering something of value. Thin content leaves a bad footprint, both onsite and offsite.
3. Use Content Marketing to Earn Backlinks
Most small business owners are savvy enough to know that 70 percent of their search engine rankings are the result of backlinks. Being a pragmatic bunch, they then ask “where can I buy some?”
Don’t buy backlinks – it also leaves a bad footprint.
Small business marketers need to earn links, and content marketing is extremely effective for gaining earned links. The trick is in the trade. Something of value must be offered.
Quality content containing humor, information, controversy, politics or training usually brings backlinks – and is definitely considered acceptable SEO. To finish reading 7 Small Business SEO Tips click here.
Here’s a 45 minute plus video of Matt Cutts from Google talking about WordPress and SEO. I’m posting here on the blog because Matt shares a ton of good information you should be aware of.