Managing a web site and implementing global SEM services can be a daunting task, especially with all of the different tasks involved. However, the quoted site features a great article containing 10 tips for effective web site marketing. To successfully market a web site, one must publish a large amount of content that is up to date. Web sites should avoid using tricks to get rankings and play by the rules of the search engines. A web site must contain a significant amount of both inbound and outbound links and have a clear and organized structure. Web sites should be tailored to address everyone instead of a small group of people. The website should be well coded and should ideally contain key words in the URL. Finally, web sites should be easy to read and they should make it easy for people to find the information they’re searching for. Images should not only be published on the web site but should look professional.

Many small business owners struggle with the seemingly overwhelming task of managing their web site. There always seems to be so much to do, yet no time to do it all (something we know all too well). This brief primer should help to highlight the key aspects of web site management that will help them gain the most from their web site with the time that they have available.

The following ten tips are key to maintaining a successful web site. Follow these and your site will do better. Nothing will guarantee that a web site will be successful as there are simply too many different factors that impact web success – but as a general rule these ten tips will always lead to better performance.
Content
Freshness
No Tricks
Links
Structure
Accessibility
Quality Code
URLs
Style
Images
For more detail consult Building Web Site Success a detailed primer about these and other aspects of Internet marketing.
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Finally, web sites should be easy to read and they should make it easy for people to find the information they’re searching for. Images should not only be published on the web site but should look professional.