Are you curious about video marketing services? If so, then the following article is for you.

There are five essential aspects to successfully marketing an online video. Firstly, optimize the video for search engines using keywords which relate to your industry. Secondly, share the video on Facebook. Thirdly, add the video to your Google local business listing. The fourth aspect is to make sure the video is hosted in multiple locations. And most importantly, make sure to speak directly to your viewers in an authentic voice.

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As a small business owner, you may not have quite the same kinds of resources—or quite the same enormous marketing budget—as a Fortune 500 brand. That hardly means that you cannot launch a truly effective—and affordable—video marketing strategy. Indeed, video marketing success does not depend on celebrity spokespeople, professional studios, or Hollywood production values; all you really need is a solid strategy and a bit of determination. Read on for five essential video marketing tips—designed with small business owners in mind!

Keep it Authentic and Actionable

The biggest error that small business owners make, as they think about video marketing, is to think that their videos have to be elaborate and sophisticated—on par with a TV commercial—in order to have any impact. Actually, though, some of the most effective small business marketing videos are produced on a very small scale—with an iPhone and a quiet office space, as opposed to a professional camera crew and an expensive studio rental. The secret? Make sure your content is authentic and actionable.

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A down to earth approach is preferable. It is not advisable to attempt to emulate the slickness of a TV commercial.