With the expansion of social media over the past 10 year, having the best online marketing services is vital to the success of a business. Many business people should know that social media, specifically Twitter, has the potential to drive traffic to a companies website. This fresh way of advertisement and company-customer interaction is explained very comprehensively in an informational article found on Entrepreneur.com.

In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with customers. In this edited excerpt, the author offers 10 ideas for effectively using Twitter as a marketing and sales tool.

Businesses are discovering that Twitter is a very effective tool for marketing, sales, technical support, and customer support. Your prospects and customers are talking about you and your competitors on Twitter, so you need to be listening to what they say and adapting your Twitter strategy to respond to their conversations. You can also use Twitter to proactively promote your brand, generate leads, promote company events and engage with your customers and prospects in real time.

Read more: http://www.entrepreneur.com/article/226149#ixzz2Th0s3R18

This article explains not only the unique functions that Twitter can provide for business people, but it also provides information about the new ways that companies can use the real-time information of social media to improve businesses. Depending on what customers are tweeting about products, information such as opinions about certain products, customer service, and the overall impression of a business can be interpreted by viewing tweets using Twitter’s hashtags and search functions. This new way of business is the key to online marketing services.