Category Archive: 'Digital Marketing'

9 Ways You Can Improve Your Landing Page Conversion Rate

You’re doing a great job of drawing people to your website. But that’s only half the battle. The challenge you’re facing is that even though plenty of people are discovering your website, they’re not staying there. It’s kind of like […]

saas marketing

The Definitive Guide to Successful SaaS Marketing: Grow Your SaaS Business the Smart Way

Just a few years ago, businesses were skeptical about Software as a Service (SaaS). They associated it with security risks, but a lot has changed in the course of time. According to research by Intuit, approximately 85% of small businesses […]

how to write a title

How To Write A Blog Title That Gets Clicks

In July 2018, more than 79 million blogs were posted on WordPress, a content management system (CMS) popular with bloggers. This is more than 2.5 million blogs posted every day. With so much competition, you need to make sure your […]

brand reputation

How to Manage Your Business’ Brand Reputation Online: A Complete Guide

Everyone is searching for something, or someone, online. That means your brand reputation depends on what people discover when they’re searching. Anyone can write something bad about you online. Sites like Yelp, Angie’s List, Trip Advisor, and Google put every […]

digital marketing campaign

10 Things Every Small Business’ Digital Marketing Campaign Needs

You’ve worked hard to develop a new product or service. Now, you’re finally ready to promote it. You know that this new addition will help to make your customers’ lives easier — and of course, that it will rake in […]

digital marketing budget

How to Create an Effective Digital Marketing Budget This Year

Coming up with a digital marketing budget isn’t easy if you don’t have a solid digital marketing plan. The issue with many brands is they try using every marketing channel possible, without assessing whether it’s a right fit. Another problem […]

video content marketing

Why Every Tech Company Needs Video Content (Plus 5 Platforms to Try)

U.S. consumers spend over 5 hours a day glued to their smartphones, and much of that time is dedicated to social media and entertainment. The opportunity to reach your target customer through these platforms has never been clearer. And the […]

YouTube SEO

Picture This: Video Content and YouTube SEO

YouTube users upload a video every second. Over 4 billion videos get watched every day. In order to make the most out of your video marketing efforts, you need to understand how to get found with YouTube SEO. Not unlike […]

marketing process

The Best Marketing Process for Your Technology Company

76% of marketers think that the marketing industry changed more in two years than it had in the previous fifty. From mobile and social media marketing to influencers and inbound strategies, we’ve changed the way we find, consume, and spread […]

marketing efforts

12 Ways to Focus Your Marketing Efforts in 2018

The year 2017 is just about over – what are you planning to do for your marketing plan in 2018? As a business owner, you know how important digital marketing is, but there are a lot of pieces to fit […]